Estate agents · Lettings
Catch the sellers browsing at midnight.
The people who'll instruct you in spring are looking tonight. This turns a few of them a month from anonymous browsers into named sellers with a phone number.
An estimate in under a minute
The problem
The people who instruct you in spring start looking now.
Someone checks what a neighbour's place went for. They wonder about their own. That's the beginning of a seller's journey, and it happens months before anyone books a valuation.
If there's nowhere on your site to satisfy that, they go to a portal instead. By the time they're ready to instruct, you were never in the conversation.
What you get
- A valuation form with your branding; Postcode, property type, bedrooms. Simple enough that people finish it.
- A named lead every time it's used; Name, email, phone, and the property.
- A link and QR for anywhere; Website, Google profile, social, leaflets, window.
Where to use it
Four placements that generate instructions.
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Your website homepage
Highest-intent traffic you have, and most agency sites offer nothing but a contact form.
- Add a button above the fold; "What's my home worth?"
- Repeat it in the footer sitewide.
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Your Google Business Profile
High-intent local searches, and your competitors' profiles are mostly empty.
- Add the link to Appointment link.
- Post monthly alongside local sold prices.
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Leaflet drops
Turns an advert into something useful.
- Put the QR on any door-drop; "What's your home worth? Scan for an instant estimate."
- Use a different QR per area so you can see which streets respond.
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Your window display
People stop, look, and walk on.
- Print at A5, beside the listings, eye height.
- One line above; "Curious what yours is worth? Scan here."
Common mistakes
- Asking too much before showing a number. Every extra field loses people. Postcode and basics, show the figure, then ask who they are.
- Treating the estimate as the product. It isn't. It's the reason they'll tell you their name. The conversation after is the product.
- Following up slowly. These are warmest in the first hour. Same-day beats three days later by a distance.
What to expect
Most of these leads aren't selling this month, and treating them as if they are will lose them. What you're building is a list of people who've said they're thinking about it, months before they'd have contacted you.
Handled patiently, that's one of the more reliable sources of instructions an independent agent has.
Common questions
About the instant valuation tool.
Is this a formal valuation?
No. It is a rough guide for sellers browsing online, plus a way to capture a named lead. A proper appraisal still happens with you.
Who is it for?
Estate agents and lettings teams who want a simple lead magnet on their site, listing or follow-up texts.
Is it free?
Yes, from Grow Local. No sign-up to build the tool.